Who makes it
Edney Batista da Silva
Founder of ifGifts
Why ifGifts exists
Some gifts you buy. Others exist only once.
I started ifGifts because of the second kind. The gift that moves people most is the one that brings back a memory only the two of you share: the place where it all began, the joke nobody else gets, the day that changed everything. Here that memory becomes a game only the person receiving it can win. At the end, the box opens and shows what you wanted to say.
No store sells that. No factory makes it. Nobody can copy it.
The mission of ifGifts is to bring unforgettable memories back to life as the most beautiful of gifts. The game, the card and the gift card are the way there. The memory is the gift.
Experience as a Software
This way of giving has a name. I called it Experience as a Software: using software to create a unique emotional experience, made from a real story, for one person.